Our sweet Mr Ginge, the street cat turned sweetheart, was one of many cats who suffered from unknown kidney problems. It broke our hearts to say goodbye so soon, so we set out to deliver New Zealand’s most innovative kitty litter. We wanted to make this invisible condition visible and help our cats live healthier, happier lives.

Our health monitoring litter was made to monitor your cat’s internal well-being and catch problems early. But we did not stop there. Your dog’s internal well-being is just as important. So, our doggy pee pads are the perfect equivalent to make sure you can catch any problems early and keep your dog’s system happy.

We’re more than just a pet product company – we’re a community of passionate pet owners who share a love for animals. Connect with us on social media to share stories, tips, and adorable pet photos. We love hearing from our customers and seeing how our products enhance the lives of pets everywhere.

Giving back to the community here in New Zealand is a fundamental part of our mission. We believe in the importance of supporting and uplifting the communities that have supported us. Through various initiatives and partnerships, we aim to make a positive impact on both human and animal welfare. Whether it’s donating pet food or pet beds to local shelters, organising community events, or volunteering our time and resources, we are committed to helping those in need.

By giving back, we strive to create a ripple effect of kindness, compassion, and support that extends beyond our business and resonates throughout the community in New Zealand. Together, we can make a difference and create a brighter future for all.